Why these two women entrepreneurs wanted to disrupt the wedding card business, launched startup Mostly Handmade
Weddings translate into immense stress for the bride, groom, and their families. There’s so much that needs to be finalised: the venue, catering, decor, clothes, gifts, jewellery, and – not to forget - the perfect wedding card. Looking for a unique card can be a long, drawn-out process, and it was to simplify this that Narmada Deb and Akshata Karnad started Mostly Handmade.
The idea came to the duo when Narmada was working at Tanishq, and would see couples struggling to find quality and transparency. Akshata, who had worked for the likes of HP and other software companies, was keen to start a business. With a basic model in place, the duo began Mostly Handmade. They had met through common acquaintances and have been friends.
Bootstrapped Mostly Handmade, which was launched in 2018, connects with customers, designers, and vendors across the globe, using Skype, WhatsApp, and other online solutions. Narmada explains that their “office” is scattered geographically across the globe, with clients across time zones.
The company works with multiple vendors - printing partners, talented designers, and logistics partners - to create a robust network and make any product available to couples looking to do “something different and special” for their wedding.
Shopping for cards is easy on the website, and Mostly Handmade assures full design support from “start to finish”, guaranteeing that your cards will be printed in 10 days. Apart from regular cards, they offer a range of eco-friendly of cards, which once sown grow into plants.
Weddings translate into immense stress for the bride, groom, and their families. There’s so much that needs to be finalised: the venue, catering, decor, clothes, gifts, jewellery, and – not to forget - the perfect wedding card. Looking for a unique card can be a long, drawn-out process, and it was to simplify this that Narmada Deb and Akshata Karnad started Mostly Handmade.
The idea came to the duo when Narmada was working at Tanishq, and would see couples struggling to find quality and transparency. Akshata, who had worked for the likes of HP and other software companies, was keen to start a business. With a basic model in place, the duo began Mostly Handmade. They had met through common acquaintances and have been friends.
Bootstrapped Mostly Handmade, which was launched in 2018, connects with customers, designers, and vendors across the globe, using Skype, WhatsApp, and other online solutions. Narmada explains that their “office” is scattered geographically across the globe, with clients across time zones.
The company works with multiple vendors - printing partners, talented designers, and logistics partners - to create a robust network and make any product available to couples looking to do “something different and special” for their wedding.
Shopping for cards is easy on the website, and Mostly Handmade assures full design support from “start to finish”, guaranteeing that your cards will be printed in 10 days. Apart from regular cards, they offer a range of eco-friendly of cards, which once sown grow into plants.
